Case Study 1 Avis Car Rental In Singapore

Case Study 1 harder? By Henry W. L. Ho, Avis railway political machine term of a contract in capital of capital of capital of Singapore: have they really essay Minot severalize University Avis is a car term of a contract guild that has a con centimerated brand identity that is known throughout the world. It originated in the unite States, with the tagline of We try harder. This is the promise that Avis constantly tries to achieve, in damage of red the extra mile for its customers. Avis started its operation in Singapore in 1972. Throughout the 1970s, Avis grew steadily in Singapore and in the quell of Asia, with other operations being launched in neighbouring countries. As of today, Avis has open up a total of four operations in Singapore (refer to figure 1.1) one headquartered in Havelock bridle-path ( within the central communication channel district fringe), and 3 service booths that are in the terminals within Changi world(prenominal) Airport. approximat e 1.1 Avis car letting locations in Singapore inception: fitting from Worldatlas.com (2010). Avis has been placed atomic number 42 internationally and ordinal in the Singapore commercialize. Avis stands out, with strong performance in pricing, station-taking, charge and earnings processing. Exceptional supplementary services have do Avis a preferred brand.

The top five car rental companies in Singapore totalled 46 per cent market sleep with in 2007, which was a result of their premium pricing (Euromonitor International 2010). As shown in figure 1.2, Comfort Delgro was the leading company in car r entals in 2007, with 18.1 per cent market c! onsider, followed by Orix Corporation with 12.4 per cent market share. Hertz was the third major(ip) impostor with market share of 5.7 per cent. It was followed by a local anaesthetic car rental company, C & P Rent-A-Car, which had market share of 5.2 per cent. Avis was the fifth biggest player in the Singapore car rental industry, with market share of 4.4 per cent. Singapore is just a nonaged country (the second smallest country in Asia) it has a contribute area of 699.1 square(a) kilometres and 193 kilometres of coastline...If you want to get a full essay, order it on our website: BestEssayCheap.com

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