Eastman

Eastman Kodak, known for its production of make and cameras, is composed of four major businesses which are impressiongraphy, Commercial imagination, Components, and Health. correspond to tune fit, Commercial Imaging offers storage run and goods to other companies. The videography and Health businesses both(prenominal) deliver digital and handed-downistic services and products to their consumers. This reservoir similarly states that Components, which is another business of the Eastman Kodak order, distributes displays, sensors, and other apparatus to its equipment manufacturers. Each of these businesses has grouchy responsibilities which helps the conjunction to function. Eastman Kodak manufactures cameras, word picture, information systems, and roentgenogram and medical re obtain technology. This attach to offers numerous products and services to its customers.\n\n George Eastman founded Eastman Kodak in an effort to develop cameras and pictorial matter. federation Profiles for Students relates the history of this caller- aside to its readers. In 1888, Eastman Kodak follow, hence known as the Eastman Dry Plate and mental picture gild, make the first commercial message camera. From in that location on, the company introduced unhomogeneous in the altogether products and technologies such as sheet frivol away, 16 mm motion picture film, and a Kodascope projector to further make film available to the public. In 1932, George Eastman act suicide and wrote that he had made all the contributions he by chance could. After his death, the company act to thrive and create sore products as inform in Company Profiles for Students. In 1951, Kodak invented a Brownie hand-held moving picture camera. In 1963, Kodak introduced the Instamatic camera which eliminated the chivvy of loading film in the dark because it used a film cartridge kinda of a roll. In the 1970s, Kodak go along to find success with the Instamatic camera. The co mpany also developed the Ektaprint Copier-Duplicator to name copies quickly and efficiently. Kodak introduced the Photo CD in the early mid-nineties which has the capability to store photographs. In 1997, Kodak launched several digital cameras to the public. Company Profiles for Students reports the history of the Eastman Kodak Company which has been a pioneer in its industry. \n\nEastman Kodak faces tempestuous challenger from a material body of film companies. mixed lose states that Eastman Kodak is the introduction leader in film sales and that there are 150 trillion cameras in the US only that use Kodak film. Eastman Kodaks firsthand competitor is fuji Photo Film Co., Ltd. As inform by Reuters, Fuji Photo has waged charge wars with Eastman Kodak. These price wars become damaged Eastman Kodaks meshing. In 1997, Fujis products constitute as much as 30% less than that of Eastman Kodaks products. CBS Market Watch reports that Kodak presently commands 66% of the sha res in the U.S. market. This source also states that in underdevelop countries such as India and China, handed-down photography continues to grow at a steady esteem and then broadening Kodaks market. Moreoer, Company Profiles for Students states that Kodak is under pressure level to produce digital imaginativeness technology and products and asserts that the future of the company allow for be digital. In Digital Imaging Technologies, Eastman Kodak faces competition from Sony and Canon, which are Japanese film companies. As currently describe by CBS Market Watch, Sony give bugger off a step-up competitor of Kodak as Kodaks business shifts to digital cameras. admixture rally reports that half of Eastman Kodaks sales are from markets away(p) the U.S. Eastman Kodak has worldwide markets throughout the world in such countries was Brazil, Mexico, Australia, France, and Germany. \n\nEastman Kodak Company has experience some difficulties as well as successes over the past fiv e years. The price wars Eastman Kodak was engaged in with Fuji Photo Film Co., Ltd. in the late 1990s importantly affected its sales. According to Company Profiles for Students, Kodaks sales were $14.5 billion, a decrease of 9% in 1996. Between April 1995 and April 1998, Eastman Kodaks old-hat fluctuated from a high of $95 to a low of $55. This source also states that in 1998, to assail its losses, Kodak decreased its spending on development and research by just about $125 million. In addition, to promote their products and increase their sales, Kodak launched the carry on Moments. Share Life. campaign. According to Business Wire, this campaign was the most roaring advertising campaign finale year in the U.S. Jude Rake, a Chief Operating military officer for Kodak, deals this advertising campaign helped, continually strengthen the Kodak brand and fall out powerful, emotional messages about the benefits of Kodak products and services according to Business Wire. \n\nEastman K odak hopes to become the leading digital imaging company in the world. Motley Fool reports that by 2005, Eastman Kodak hopes for digital products and services to account for 27% of the earnings and 45% of the revenues for the unscathed corporation. Kodak insufficiencys to lead the way as the world changes to digital cameras. chief executive officer David Carp declares, We give attain on and strengthen list Kodak advantages that no competitor, traditional or digital, can match as Motley Fool reports. Kodak gos hook in having the largest customer group and best infrastructure. In the future, Eastman Kodak hopes traditional and digital business will generate $7 to $10 billion in money flow. The company uses the free hard currency flow to repurchase shares, re intrust in the company, and pay dividends. Business Wire recently reported from a survey that 2 out of 3 professional photo labs in the U.S. hope to consist digital workflow. Digital workflow includes the various soft ware and ironware to process digital images such as film scanners and printers. Eastman Kodak wants to vie in the digital market. In addition, as currently reported by Reuters, Eastman Kodak has launched a new product called Kodak complete(a) mite Processing. This product, which was launched in the Midwestern U.S., allows each(prenominal) photograph to be scanned. By scanning the photograph, the consumer can take out the shadows, enrich detail, and purify the quality of the photo overall. Reuters reports that Kodak Perfect Touch Processing will be offered throughout the ministration of the U.S. in 2003. Kodak has been making developments in digital technologies to increase its profits and success. \n\nEastman Kodak has experienced a downtrend which may give future investors precariousness about investing in this company. According to the S&P, Eastman Kodak has experienced a decrease in revenues in 2002 due to a decline in consumer buy in the parsimoniousness. Reuters repo rts that Kodak recollects at a time the U.S. economy recovers, annual revenue harvest-tide should increase 3% to 5%. The analysts at Motley Fool hope the stock in Eastman Kodak should show improvements, especially if the economies around the world rebound. I believe investors should wait until the economy recovers to invest in Eastman Kodak Company. I believe the events of September 11 have greatly impacted the film industry. I think race have not traveled as much and thus have not interpreted as many pictures since then which has hurt the film industry. However, once the economy shows improvements, I believe investing in Eastman Kodak would be a wise cream because the stock will increase in value as more people go about to travel and take pictures again.If you want to get a enough essay, order it on our website:

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