In Chapter 10, Global Product Development the antithetical orbiculate product strategies are introduced. There are three principal(prenominal) strategies that companies drop to access foreign grocerys: extension, adaption and invention. In the CNN article name Hong Kongs gamey market in haunted houses on that testify is an adaption strategy that is being used to help market inapt houses. The houses are considered bad luck to the Chinese because they are places where a death occurred. This article discusses how one website, Squarefoot.com.hk, is taking advantage of these houses and what they guard to offer a foreign consumer. Adults tend to think of irrational notions as childish or even uneducated beliefs--and they may be. However, superstitions uprise all over the world, each influenced by the cultures of different people. (Gonzalez, 2011) In Peter Shadbolts article Hong Kongs hot market in haunted houses the Chinese superstitious locals rush denoted apartments where an hateful death has occurred as hongza haunted or unlucky. The barrier derives from the Chinese word xiong, pronounced hong in the Hong Kong dialect, which sum calamity, violence, take. Za means residence. (Shadbolt, 2011) This superstition concerning hongza is affecting the real number country market of Hong Kong.
In Hong Kong the living accommodations market has been one that has consistently grown passim the years, and has croak one of the most expensive areas to buy property. However, in the example of houses where an unfavorable death suicide or murder has occurred, the prices and make are b oth low. Though death sounds the like a bad! selling point, companies have actually started to capitalize on the opportunities these unfavorable houses have to offer for international buyers. Squaregoot.com.hk is an case-by-case website, promoting and showcasing properties for sale and rent from Hong Kongs leading independent real res publica agents (Squarefoot.com.uk, 2011, About Us). It is one of the many real estate websites that...If you compliments to get a full essay, order it on our website: BestEssayCheap.com
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