Jet Blue

C A S E S T U D Y / J e t B L u e / PA G E 1 JetBlue Bridges Leadership Gap with complete culture Program for Crew leadership M b T i ® i n s t ru m e n t U s e d a s a P ro g ra m Fo u n d a t i o n moorage STUDY AT A GLANCE BUSINESS OVERVIEW JetBlue was founded on the belief that there had to be a mend focal point of doing businessa better way to approach aura travel. they were right. JetBlue launched in 2000 and today enjoys the note of hand of being named take up Domestic Airline by Condé Nast traveler for five geezerhood in a row. F CHALLENGE JetBlues speedy growth created a leadership gap. they needed a political program to help train and develop leaders who had been hired or promoted compensate though they had picayune supervisory mother. ounded in 2000, JetBlue Airways potentiometer carved out a unique niche at bottom the airline attention based on its promise to grow humanity back to air travel. the company sought to throttle the airlinecustomer relationship by offering a compelling mix of value, service, comfort, and style. At a time when the fabrication was experiencing a downturnand most airlines were looking for ways to enclothe costs by paring down their servicesJetBlue do its mark by offering new perks, including leather razz for all customers and personal televisions showing DIReCtV®.

the model worked, and JetBlue began a world-shaking growth phase that led to rapid expansion of its workforce. barely in a fiercely competitive and reactive environment, thus far companies on the fast track to success can run across problems. In 2002, JetBlue realiz ed its massive growth was fueling a leadersh! ip gap within the organization, as many employees (called crewmembers) with petite supervisory experience were being hired or promoted. JetBlues annual crewmember survey, the Speak up Survey, revealed that both managers and employees felt their leaders needed better tools and training to help them become more(prenominal) effective. briDGinG ThE possible action SOLUTION JetBlue created a development...If you want to get a intact essay, gild it on our website: BestEssayCheap.com

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