Bmw Case Study

Running Head : BMW CASE STUDYBMW Case Study (Your fancy (Your SchoolBMW CASE STUDYStatement of the fussThe bed at BMW is to harbour their crossroad pipeline inwardly the basic and ontogeny forms . At BMW the main bed is to prevent their motor defects from f tout ensembleing to the reduction and backdown method phase angle . This means that there has to be a bleakborn molding in the securities industry from judgment of conviction to time in to stand in the declining archetype . on that point has to be a strategy to carry through the product within the life one shot of about vii years although this varies with the model and with the market . So the main problem is to try and mention the product within the introductory and growth stageSummary of the factsThe case of BMW drive out be taken as one and only( a) of the most mod way of managing a brand in the market . BMW tries to keep it brands in the market within the introductory and growth stages and avoids the product from going to declining and withdrawal market stage . This is managed through brand and solicitude of the brand . BMW brands it cars in serial publication A unseasoned serial publication is given a goal of about seven years in the market and when it approaches the declension stage a new serial is introduced to replace it . This keeps the serial new in the marketAnalysisBMW newness of the product life cycles does non impact the normal product life cycle of three stages . A normal product life cycles as given in Figure 11 shows that a product will be introduced in the market at the first stage . thence the second stage will be marked by increased demand of the product which leads to high growth . afterwards on this there is the block of market saturation and blood line in the demand of the product in th e market . This in conclusion culminates to! withdrawal of the product due to low demand .

BMW does not forfeit its product to go through this life cycle . It concentrates on the first ii stages . Instead of everyowing its product to go to the declining and withdrawal stage , the caller-up comes up with another series that reflects the newness of the equivalent product even though the difference amidst the two is not that large Therefore we can guess that it is management of the product cycle through stigmatisation . The branding strategy is therefore used to make a new consumer challenge for the same product in the same market . This has been an definitive strategy that h as helped the BMW model from losing its credibility in the marketRecommendationsBeing a leading(prenominal) prodigality car and in the European market and all over the world , the BMW strategy has been effective in ensuring that the company has its brands in the market selling as a high life brand through the management of the brand . The strategy of introducing new model of every series within a rate of flow of about seven years has been effective in ensuring that the product...If you poverty to get a full essay, order it on our website: BestEssayCheap.com

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